6. Tell us your story.

Provide an overview of your business, including its history, values and purpose. 

What makes your park unique? What sets you apart from others? Highlight unique attributes, natural features, activities and guest experiences. Consider how the site’s heritage, landscape or environmental values contribute to the uniqueness of the park.

8. Staff culture and development

How do you educate, support and empower your staff to deliver excellent service and uphold your values?

9. Marketing with impact

What are your key marketing and promotional activities? Who do you target, what channels do you use, and how do you measure success? 

10. Community and Industry Engagement

Outline how you strengthen community connection, support public enjoyment, engage with the community, respect Aboriginal cultural values, and collaborate with volunteers, local councils, as well as tourism networks or the broader caravan and camping industry

11. Environmental leadership

Share your sustainability efforts in managing the park. Describe how you protect and manage the land’s environmental, cultural or heritage values. 

12.  Customer service principles

Describe your approach to delivering high-quality customer service. What policies or procedures guide your team?

1. New initiatives

What’s one customer service improvement you’ve introduced in the past year? Why was it needed and what were the results?

15. Innovation in action 

Detail any new services, facilities or experiences introduced to enhance the park in the past 12 months. Include the reason for the change and any measurable outcomes. Describe if and how any new offerings enhance public use of the holiday park on Crown land, including supporting the local economy in your area.

16. Achievements and learnings

What are your major achievements from the past 12 months and what have you learned, noting any progress made toward improving land management, heritage protection, or partnerships with Aboriginal communities.

17. Looking ahead

What challenges do you anticipate in the next year and how are you preparing to address them? 

Upload your current brochure

Please upload at least 5 high-quality images of your park