Question & Answer
1. Tell us your story – Provide an overview of your business, including its history, values and purpose.
2. What makes your park unique? – What sets you apart from others? Highlight unique attributes, natural features, activities and guest experiences. Consider how the site’s heritage, landscape or environmental values contribute to the uniqueness of the park.
3. Staff culture and development – How do you educate, support and empower your staff to deliver excellent service and uphold your values?
4. Marketing with impact – What are your key marketing and promotional activities? Who do you target, what channels do you use, and how do you measure success?
5. Community and Industry Engagement – Outline how you strengthen community connection, support public enjoyment, engage with the community, respect Aboriginal cultural values, and collaborate with volunteers, local councils, as well as tourism networks or the broader caravan and camping industry.
6. Environmental leadership – Share your sustainability efforts in managing the park. Describe how you protect and manage the land’s environmental, cultural or heritage values.
7. Customer service principles – Describe your approach to delivering high-quality customer service. What policies or procedures guide your team?
8. New initiatives – What’s one customer service improvement you’ve introduced in the past year? Why was it needed and what were the results?
If you are human, leave this field blank.
