12. Why do guests return to your park?

14. What aspects of your park are likely to attract new customers in the future?

15. How do you educate, motivate, and engage your staff?

16. How do you market to guests who are already staying in your park?

Describe the marketing strategies, campaigns or initiatives that your park undertakes to encourage future bookings or referrals from guests already staying in your park. 

17. How does your park engage with the wider community and our industry?

(e.g: tourism / culture / heritage / community / association). 

18. How has your business demonstrated environmental sustainability?

Please elaborate on:

• specific initiatives,
• measurable impacts, and
• innovative strategies 

19. Give an overview of your policies and procedures to ensure great customer service.

Be specific in outlining what makes your approach stand out from others. You may wish to include details on how employees are empowered to respond to guests, ongoing staff training, customer service standards, approaches to conflict resolution, and how you accommodate cultural sensitivities. Is your full team able to solve customer service issues on their own?

20. Describe one customer service initiative you have introduced to the park in the past 12 months

Describe your approach to complaint resolution, including response times, how complaints are recorded and monitored, and the steps taken to investigate and resolve issues. How do you ensure repeat problems are addressed and prevented in the future?

22. Over the past 12 months, what significant business changes or achievements have been made? 

What were the results of the changes? E.g. Products, services, business achievements, etc. 

23. What are two valuable lessons you have learned over the past 12 months?

You may respond in bullet points. Consider highlighting any key takeaways from recent experiences. 

24. What are two challenges you anticipate in the year ahead?

You may respond in bullet points. Consider highlighting key takeaways from any emerging trends or issues you expect will impact your park in the next 12 months. 

25. About the Park

27. Please upload the Top 5 Images of your Park