1. Please include an overview of your location, your key markets, the purpose and scope of your business, and a brief history (e.g. number of years in operation, family-owned, recent growth or milestones). Include how you are providing excellence to your customers.

2. What makes your business unique and sets you apart from your competitors?*

Describe the unique qualities, experiences, or offerings that set your business apart from others. What do your customers value most about your business? Why do they return—or recommend you to others? What aspects of your business are likely to attract new customers in the future?

3. What valuable lessons have you learned over the past 12 months, and what challenges do you anticipate in the year ahead?*
You may respond in bullet points. Consider highlighting key takeaways from recent experiences and any emerging trends or issues you expect will impact your business in the next 12 months.

4. Describe what promotional activities you undertake for your business? Provide any new activities you have undertaken in the past 12 months that have proven successful.

Include hyperlinks to any news coverage, media releases or materials supporting the submission. *

Please elaborate on:

• specific initiatives,
• measurable impacts, and
• innovative strategies

Customer Service

Be specific in outlining what makes your approach stand out from others. You may wish to include details on ongoing staff training, customer service standards, how employees are empowered to respond to customers, approaches to conflict resolution, and how you accommodate cultural sensitivities.

7. Describe one customer service initiative you have introduced to the business in the past 12 months. *

8. How does your business manage and respond to customer complaints?*
Describe your approach to complaint resolution, including response times, how complaints are recorded and monitored, and the steps taken to investigate and resolve issues. How do you ensure repeat problems are addressed and prevented in the future?

Achievements

• What were the results of the changes? E.g. Products, services, business achievements, etc. 

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